Meanwhile, the feasibility study of the magazine has proved that a brilliant future is anticipated, particularly that the magazine has a broad base of readers in banks, financial establishments and companies, universities and institutes as well as the different economic departments and auditing and accounting and insurance offices and union and internal governments staff, estimated at 100,000 people in the UAE alone.

This will also support the magazine’s role in spreading banking and financial culture, which, in itself, forms a fertile field for conveying constructive advertisements and serving publicity and advertisement companies and the establishments interested in promoting their products.

According to its statistics, the magazine is distributing 20,000 copies initially though this quantity is expected to increase to 25,000 copies by December 2004 and then to 30,000 copies in June 2005, particularly after the magazine has contracted with the Emirates Media Establishment as an exclusive agent for distributing the magazine inside the UAE.

In the coming period, the magazine will also contract with a company specialized in external distribution so as to distribute the magazine in the countries of the Arab and Gulf regions and some major capitals worldwide.